With nearly 600 million users, Facebook is the biggest social network in the world. It connects a wide range of people, who spend more and more time collaborating through Facebook. Also in Slovenia, the popularity of Facebook is growing. According to the website socialbakers.com there are 609 200 users of this popular network in our small country. The average user of Facebook fits in the age group between 25 and 34.

Use of this network is free, but its range is incredibly high. Therefore, more and more companies are deciding to use Facebook for communication with their customers.

To get closer to its customers through Facebook, Tuš company decided to do the same. We are proud that they choose us to support them in this process. With our support, Tuš brightened the holidays with giveaway “I’m looking for the most beautiful Christmas tree”. User had to post a photo of his/hers Christmas tree on the wall of Tuš Facebook fan page. The first three prizes were shared between those with the highest number of votes. Besides that we drew another 25 users who received other prizes.

The response was beyond expectations. Within 10 days users posted 228 Christmas trees, and together they gathered 18,433 votes.We are proud that fans responded in such large numbers.

As you can see, Facebook offers a lot and is becoming very important communication channel. Using it for promotion is definitely worth a try, but, of course, it is also important to have appropriate communication strategy!